There seems to be a change in the winds. Not just a change in seasons, there seems to be a change in people’s attitudes to consuming alcohol here in Australia.
As I have written before Mid-strength beers are the fastest growing segment of the beer market, and now we are starting to see ultra low alcohol malted beverages (I’m struggling to actually call Hahn Ultra a beer, at .02% abv to me that’s a soft drink.) taking up room on the shelves.
I always thought it was our aging population that was driving the want for lower alcohol beers, but I have noted an increasing number of younger people opting out of the mainstream full strength boozy beers and going for something that is more sessionable.
When I say sessionable, I refer to a beer you can sit and have more than just a couple without leaving you the next day incapable of doing more than lying on the couch with a packet of Maccas chips and can of soft drink.
I believe that consumers both young and old are starting to realise that they can be social and have a few beers with friends, without compromising on flavour, but want to be able to get up and enjoy the rest of their weekend without the thumping headache.
It’s not only the big commercial brewers that are starting to cater to this part of the market, smaller independent brewers are responding to consumers needs and are producing a whole new range of these lower alcohol, easier drinking styles of session beers. Bridge Road’s Little Bling and Pirate Life’s Throwback IPA are a couple of this style that are really leading the way in this segment demonstrating that being a mid-strength or lower alcohol beer doesn’t mean anything is left out in the flavour department.
So next time you’re on for a session, consider a beer made for the occasion. Here are a couple that have made it to my esky over the last few long weekends.
Cheers!
Quiet Deeds (Red Island Brewing Co. Port Melbourne, Vic)
Session Ale
4.4%abv
$22.99 per 6 x 375ml can.
At 4.4% abv, this is on the higher end of the alcohol sides of the session beers I described, but this beer pours golden with a white head, which disappeared quickly. The aroma is big on passionfruit and a little lychee thanks to dry hopping of Citra, Amarillo and Galaxy hops. These flavours are carried through to the palate with a light mouthfeel; this beer passes over the tongue with a hint of malts but doesn’t hang around long thanks again to the hop bitterness. A really nice beer brewed for a warm afternoon where talking absolute rubbish with friends is on the cards.
Food Match: BBQ Lemon and herb chicken
40 Acres Brewing (Sandon, Vic)
‘Til the cows come home
India Pale Ale
3.7% abv
$22.99 per 6 x 330ml bottle.
‘Til the cows come home pours a golden colour and bursts with fruit hop aromas of passionfruit, mangoes and citrus. It has a medium mouthfeel that has a nice citrus fruit flavour mixed with light malt background. It finishes with a mild bitterness that isn’t overpowering, but certainly cleanses that palate. This one is currently being brewed in Bendigo at Brookes Brewery and is certainly a really flavoursome mid-strength beer which pleasantly surprised me and certainly had me reaching for another. Perfect for a session where want to stay with the herd and really you can drink it ‘til…. well, you get it.
Food Match: Garlic Prawns.